BRANDS NEED FRIENDS
Anchored by a powerful collection of diverse senior talent, we have a rare blend of personnel under one roof, translating to an even more rare deliverable for our clients.
At Blue Skies, our four principals are involved with every account and bring a quarter century of international “Big Agency” strategic planning; 2 decades of public company database profiling and digital marketing, 20 years of award-winning Fortune 500 creative development, and cutting-edge brand and social media expertise, underpinned by academic curriculum and seasoned client practice.
Where else is your business guaranteed all the essential elements of a world class agency packed into a C-Level, face-to-face, roll-up-your-sleeves kind of package?
Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.
Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.
Brand extension involves stretching the brand into new categories to drive growth. When successful, brand extension improves brand equity while lowering business development costs.
A strong brand name helps your company or product stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy and creativity.
Brand identity development involves bringing the brand to life and then delivering the brand experience at all touchpoints.
Brand research provides the foundation for improving brand image. We employ brand equity, brand loyalty and brand tracking tools in building strong brands.