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About

 

BRANDS NEED FRIENDS

Innovative Startups.

Anchored by a powerful collection of diverse senior talent, we have a rare blend of personnel under one roof, translating to an even more rare deliverable for our clients.

At Blue Skies, our four principals are involved with every account and bring a quarter century of international “Big Agency” strategic planning; 2 decades of public company database profiling and digital marketing, 20 years of award-winning Fortune 500 creative development, and cutting-edge brand and social media expertise, underpinned by academic curriculum and seasoned client practice.

Where else is your business guaranteed all the essential elements of a world class agency packed into a C-Level, face-to-face, roll-up-your-sleeves kind of package?

Our Intellectual Capital

Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.

Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.

We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus in six primary areas:

Brand Positioning

Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.

Brand Architecture

Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.

Brand Extension

Brand extension involves stretching the brand into new categories to drive growth. When successful, brand extension improves brand equity while lowering business development costs.

Brand Naming

A strong brand name helps your company or product stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy and creativity.

Brand Identity

Brand identity development involves bringing the brand to life and then delivering the brand experience at all touchpoints.

Brand Research

Brand research provides the foundation for improving brand image. We employ brand equity, brand loyalty and brand tracking tools in building strong brands.

Strategy

Strategic intellectual capital, applied at essential points, will increase efficiency, reach and productivity, while growing your bottom line, immediately.

Success Delivered!

Whether you are focused on strategies for business, technology or operations, Sky Sense has the skills and experience to effectively shape client value.

Business Planning

We convert your strategic imperatives into actionable business plans supported by aligned KPIs and reporting that deliver rapid results.